Q&A on Concept Design & Strategy
Why concept design & strategy?
A concept is not a message, rather the blueprint underlying a solid creative communications strategy. This strategy then outlines a plan of the best media, timing, and platform to reach a specific demographic and induce from them the desired action. When a creative communications strategy is implemented with determined variables, it can be evaluated for effectiveness through data collection. Did the chosen concept deliver your message to your target audience, within a determined time frame, and engage them to follow through on the call-to-action presented? The answers to these questions will let you know if the communications strategy implemented succeeded or failed to captivate and motivate your target audience. Other points of evaluation in a creative communications campaign are website traffic, new subscribers, and ultimately sales. Good creative communications concepts do not confuse, dilute, or obscure a message. For these reasons concept design and strategy resulting in effective creative communications can go unrecognized and undervalued because it looks so simple. The best communications campaigns have been developed by designers at the top of their creative games.
Why with SmartCuts?
SmartCuts Creative knows how to present your message through the full gamut of media, strategically release that media, and measure its success through the collection of target demographic engagement data. Yes, that’s right, we know how to do all that. SmartCuts Creative’s concept design & strategy development process is designed to reflect your core values, establish a personal connection with your target audience, and position your company or organization in the mind of your clients as better than your competition. Concept notes, roadmaps, moodboards, storyboards, scripts, layouts, and samples are provided for your input before final production. Smartcuts Creative will optimize and implement the same concept across all digital and legacy media platforms to ensure your creative communications campaign is second to none. We are able to work efficiently and produce top-quality media because our team has deep technical knowledge and enough workflow foresight to avoid time-wasting mistakes. Being able to wield technical tools at an expert level opens up creative avenues that inexperienced producers just don’t have access to. Designing and running creative communications campaigns is among the most exciting work we do. You’re in capable and effective hands with us.
How does it work?
We start by understanding your brand positioning and the current message you want to communicate. We determine the best media, as well as the most effective platforms, to communicate your message to your target demographic. Then the fun begins; research, brainstorming, concept development, revisions, refinements, rough drafts, client feedback, etc. SmartCuts Creative also works within any practical parameters you may have outlined, including budgets and timelines. We are truly at your service. We work according to your feedback and are agile and responsive to unforeseen changes that may come up along the way. Every project and client is unique. SmartCuts Creative is a part of your team, not an independent satellite. We’re waiting to get to know you and your brand to deliver tailored and a highly effective concept design & strategy for all your creative communications needs.
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Stand out for all the right reasons.
We help you communicate in a clear, creative and comprehensive manner. Make your message memorable…