Amy Pope PR campaign
Multimedia content for communications
Mandated by the US Mission to the UN, SmartCuts produced all the multimedia content used in Amy E. Pope’s campaign to become director of the International Organization for Migration (IOM).
As with Doreen Bogdan-Martin’s campaign for top job at ITU, our mission here was to create impactful graphics and a tasteful look and feel for a campaign that would lasts months and require video, flyers, brochures, social media cards, business cards, a CV and more. All content had to mesh and support the entire span of the campaign’s marketing and communications assets. With a short time frame within which to operate, due to Amy’s demanding campaign schedule, we worked quickly to establish a strong concept and to produce all the material she needed to get rolling.
The linchpin of the campaign’s marketing was a video that would entail an interview setup complimented by supportive, stock and archival footage. The result is a truly poignant encapsulation of Amy’s vision for the future of the IOM and the challenges that lie ahead in a world currently facing critical levels of human displacement. The rest of the PR, marketing and communications material followed suit, adopting the strong visual direction.
The PR Campaign Video
This is the campaign video we produced for Amy E. Pope’s PR campaign. The social media post on the left is the US Secretary of State endorsing her PR campaign. Antony Blinken went on to retweet Amy’s campaign video. You can see the original post here.