The Amoy Boutique Hotel
Romancing the past
The Amoy Boutique Hotel brief was to devise a brand mark that resonated with the area’s heritage, but with a visual direction that felt contemporary. Amoy shuns the norms and restrictions of the usual city hotels, and caters to the sophisticated traveler who values personalized service in an intimate environment. With this in mind, we designed an identity that had the appeal of a traditional wax stamp, while also embodying a strong Asian direction. Above all the identity needed to be eye-catching and memorable.
The four-color motif was designed in Vermilion red, but is equally versatile in white and, when applied to advertising templates and in-room toiletries, can be used with a tagline, key descriptor and/or a pattern to embellish the overall appeal.
![Visual Identity for The Amoy Boutique Hotel 2 Image showing logo design as a sample of work done in visual identity, design and branding, by the Fullframe Creative Agency studio in Lausanne and Geneva, Switzerland for the purposes of creative communication.](https://smartcuts.ch/wp-content/uploads/smartcuts-creative-agency-amoy-case-study-01.jpg)
![Visual Identity for The Amoy Boutique Hotel 3 Image showing logo design as a sample of work done in visual identity, design and branding, by the Fullframe Creative Agency studio in Lausanne and Geneva, Switzerland for the purposes of creative communication.](https://smartcuts.ch/wp-content/uploads/smartcuts-creative-agency-amoy-case-study-04.jpg)
![Visual Identity for The Amoy Boutique Hotel 4 Image showing objects of Asian design as a sample of work done in visual identity, design and branding, by the Fullframe Creative Agency studio in Lausanne and Geneva, Switzerland for the purposes of creative communication.](https://smartcuts.ch/wp-content/uploads/smartcuts-creative-agency-amoy-case-study-06.jpg)
![Visual Identity for The Amoy Boutique Hotel 5 Image showing an Asian hotel scene as a sample of work done in visual identity, design and branding, by the Fullframe Creative Agency studio in Lausanne and Geneva, Switzerland for the purposes of creative communication.](https://smartcuts.ch/wp-content/uploads/smartcuts-creative-agency-amoy-case-study-07.jpg)
![Visual Identity for The Amoy Boutique Hotel 6 Image showing logo design and tagline as a sample of work done in visual identity, design and branding, by the Fullframe Creative Agency studio in Lausanne and Geneva, Switzerland for the purposes of creative communication.](https://smartcuts.ch/wp-content/uploads/smartcuts-creative-agency-amoy-case-study-03.jpg)
![Visual Identity for The Amoy Boutique Hotel 7 Image showing a woman's hands with a fan of Asian design, and a logo, as a sample of work done in visual identity, design and branding, by the Fullframe Creative Agency studio in Lausanne and Geneva, Switzerland for the purposes of creative communication.](https://smartcuts.ch/wp-content/uploads/smartcuts-creative-agency-amoy-case-study-05.jpg)
![Visual Identity for The Amoy Boutique Hotel 8 Image showing a magazine as a sample of work done in visual identity, design and branding, by the Fullframe Creative Agency studio in Lausanne and Geneva, Switzerland for the purposes of creative communication.](https://smartcuts.ch/wp-content/uploads/smartcuts-creative-agency-amoy-case-study-08.jpg)
![Visual Identity for The Amoy Boutique Hotel 9 Image showing a catalogue and magazine as samples of work done in visual identity, design and branding, by the Fullframe Creative Agency studio in Lausanne and Geneva, Switzerland for the purposes of creative communication.](https://smartcuts.ch/wp-content/uploads/smartcuts-creative-agency-amoy-case-study-09.jpg)
![Visual Identity for The Amoy Boutique Hotel 10 Image showing a logo on a box as a sample of work done in visual identity, design and branding, by the Fullframe Creative Agency studio in Lausanne and Geneva, Switzerland for the purposes of creative communication.](https://smartcuts.ch/wp-content/uploads/smartcuts-creative-agency-amoy-case-study-10.jpg)
![Visual Identity for The Amoy Boutique Hotel 11 Image showing a logo on a box as a sample of work done in visual identity, design and branding, by the Fullframe Creative Agency studio in Lausanne and Geneva, Switzerland for the purposes of creative communication.](https://smartcuts.ch/wp-content/uploads/smartcuts-creative-agency-amoy-case-study-11.jpg)
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