Luxury defined by Vietnam
The brief was to take Vinpearl Luxury’s existing brand mark and identity and give it a new lease of life and a complete refresh, creating detailed and comprehensive guidelines, a brand book and advertising and marketing templates.
The brandmark remained unchanged, but the packaging that enveloped it was enhanced. With the use of beautiful imagery and a revised color palette and font suitcase, we were able redefine and elevate the brand so that it took on a much more high-end feel. Using new marketing formats and cleverly-crafted copy, we were able to re-energize the brand portfolio and give the properties the podium they needed to breathe again.