Say it Smart
Say it Smart is not just a slogan. It’s a way of life. Think that’s over-the-top marketing talk? Consider this: research shows that the average person spends 50%-80% of the workday communicating. A lot of that is B2E, but some of the most critical comms are clearly B2B and B2C. If you’re not doing that intelligently, imagine how much time and money you’re wasting. We believe in clear, concise and creative communication that cuts through the noise. You need fresh, clever, powerful digital marketing? We make it a point of honor to help you stand out for all the right reasons.
The US Mission to the UN
“A trusted, connected digital future for all.” It’s under this slogan that Doreen Bogdan-Martin made her bid for the top job at the International Telecommunications Union (ITU). It was also her campaign tagline, a campaign we helped her design and run. Overall content strategy and delivery, social media posts, Powerpoint presentations, photos, and of course videos. There weren’t many bases in a digital marketing campaign that we didn’t hit to support the US Mission to the US in its efforts to carry Doreen to victory.
WIPO PROOF is Trusted Digital Evidence, an online service that provides proof of existence and possession of a digital asset at a specific point in time. It works by generating a unique digital fingerprint of your file – your token. The token shows that the work existed and that you possessed it at that moment. Another digital marketing campaign, this time for The World Intellectual Property Organization.
Q&A on Digital Marketing
Why digital marketing?
If you, your corporation, or organization, need to convince your followers, clients, members, or patrons to act – you need solid digital marketing and communications. Every brand needs to engage with its audience. Messages include brand updates, brand events, brand promotions, and brand positioning statements. A digital marketing strategy for these messages will use one or more forms of media such as email, print advertising, website content, social media content, digital audio content; perhaps even traditional television and radio advertising.
Strategic messages will call your audience to act. Your first call to action could be for your audience to view your media and create a personal connection. After building trust and brand recognition, more digital marketing will follow that will ask for greater interaction, such as to give a donation or buy a product. Automated mass text messaging, emails, and social media posting can be used to maintain relationships between your brand and its target market.
There are unique markets of disparate and passionate people that can be accessed through good digital marketing. Brands no longer have to serve or please a general public market; you just need to communicate to a primed audience and keep doing what you do best. Using customized digital marketing campaign strategies, SmartCuts Creative will connect you to new and avid supporters of your brand, who don’t even know what they are missing yet.
Why digital marketing with SmartCuts?
SmartCuts Creative has expanded over time to a full-service, creative communications agency. Our bench is stacked with consummate professionals whose collective technical and creative experience is waiting to develop your brand’s next digital marketing strategy. The marketplace is saturated with a din of ads, emails, texts, memes, apps, platforms, websites, and environmental visual stimuli. To make things extra fun… all of these media have specified file types, file data sizes, dimensions, and resolutions. Digital D.I.Y.’ers soon find this out when they try to navigate an unfamiliar design and editing application and then try saving media files to produce a final product ready for delivery and release.
SmartCuts Creative’s clients don’t have to worry about ANY of this. You can direct our team as to the message and media you would like to get out there, and if you don’t know yet, that’s okay too. We’ll advise you as to the best options for your brand and your audience. If your message is obscured by mediocre production, it will likely be ignored. We will ensure your brand will look and sound professional and cutting edge, not amateurish, generic, or out-of-date. When you blitz your audience with a SmartCuts Creative digital marketing campaign, all you need to do is to be prepared for the avalanche of replies!
How does it work?
SmartCuts Creative has grown from a video and animation production team to a creative communications agency, producing a wide range of media content, from conception to release. We often engage with new and longstanding clients in the collaborative development of digital marketing campaign strategies to signal their message of the moment to interested communities. SmartCuts Creative has identified development stages that act as milestones along a digital marketing journey.
The first step is a meeting and briefing of the project at hand. Listening at this, and at every stage, is our priority. We need to understand your needs and concrete parameters, such as budget and timeline, but also to grasp intangible elements, including how you perceive and want to project your brand or campaign. From that point, storyboards, draft scripts, and rough edits will give you ample opportunity to provide feedback and steer your messaging ship.
SmartCuts Creative really is a one-stop-shop for digital marketing and creative communications. When we work on a campaign strategy, our direction is informed primarily by your brand, the message, and the media vehicle you choose. We begin and end in the same place. Work with SmartCuts Creative on your next digital marketing campaign, and you’ll get to be a part of all the wacky stuff that happens in the middle… behind the curtain.