A trusted, connected digital future for all
When the US Mission approached us as the agency of choice to join them in masterminding a social media marketing campaign for Doreen Bogdan-Martin, we were naturally thrilled to be part of the journey. This effort was to be part of a broader digital marketing campaign for Doreen, which we handled as well.
Our brief was to create a strong look and feel for Doreen’s social media marketing push that would translate and integrate well across a variety of creative communications assets, from brochures to business cards, social media cards and a campaign video.
We devised a modern, square format, applying Helvetica Neue bold and regular as the fonts of choice, as well as strong graphic imagery and an unusual, but distinctive, color palette. These elements served as the driving force behind Doreen’s three visionary pillars at the center of her campaign. The rest of the social media marketing material followed suit, adopting the same strong visual direction.