The 2-minute story
Told by Founder and CEO, Lucas Chambers
“Can I get a hair cut at you studio?”
While it’s true that many barber shops around the world love the name, we found it equally applicable to our line of work. So what’s in the name? It goes far back to the illustrious past. When asked how, out of a big chunk of marble, he had made the perfection that still is David, Michelangelo simply replied, “I cut away all that was not David.” That is what we aspire to do at SmartCuts: cut away all that is imperfect to leave only the best.
What began as a one-man band back in 2009 has grown into a 10-strong agency, dedicated to chiseling away until only the best remains. Our tools used to be mostly cameras and editing suites, but we have since morphed into a fully-fledged creative communications service, providing all manner of content, from digital marketing to 3D animation. The reason for this stems from you, our clients: over the years we realized you wanted all-round communication advice and support on top of our customary audiovisual services. You spoke. We listened. And here we are now, a one-stop creative communications agency, ready and roaring to help you Say it Smart.
Previously a video-journalist for the Canadian and Swiss Broadcasting Corporations, Lucas has the technical, editorial and managerial skills needed to run the Smart Cuts ship. Full of ideas and a born communicator, he makes sure great work gets done in a great way.
Technical Director / Photographer
Philippe is one of those guys you just need in your life. You’ve got a problem; he’s got the solution, and if he doesn’t, he will soon. A tireless self-improver, he’s got 35 years of experience in photography and lighting. Needless to say his conversion to video is a done deal. He’s the one who makes your videos pop.
Dominic is a creative and a consummate communicator. With 25 years working in advertising, brand, digital and social media marketing, this digital content specialist knows how to Say it Smart. And he has been (saying it smart) for big names like Young & Rubicam Business Communications and Bates all across Europe and Asia for decades. But ultimately, childhood echoes of the coocoo clock grew so loud in this innovative mind that he returned to Switzerland, where he now waves works his magic for us.
Director of Photography
Jean is prized in the company for his artistic soul and his keen eye for composition. When he falls in love with a project, we just can’t hold him back. He trained at Lausanne’s acclaimed École Cantonale d’art de Lausanne (ECAL), and he’s our best man behind the camera, the man who makes sure that your image and sound quality is second to none.
Chief Animator / Videographer
A gifted animator and special effects man, Paul is a busy bee. He has a finger in just about every pie because every pie needs a bit of infographic, name bumper and all manner of animation and visual wizardry. At the same time, Paul is no rookie with a camera or shotgun mic hanging from a boom. In short, we’d be lost without him.
Interactive Media Designer/ Videographer
Yes, yes, they do exist. Technicians are a rare and precious breed, but we did finally catch one prowling the halls of the École Romande d’Art et Communication (ERACOM) in Lausanne. What they do is a bit of a mystery, but then so is what makes good art, and that’s what Marc is all about.
Producer / Presenter
As brilliant on camera as she is wielding one, Arianne has many aces up her sleeve. She handles media training, she’s our go-to presenter, she acts as producer, videographer and she even tap dances if you ask her nicely. Arianne comes from a background in journalism, and brings her languages (English, Spanish, French), as well as her keen flare for great content to the team.
Producer / Presenter
Claire is a vortex. When she was young, only sports could drain sufficient energy to avoid this creative cloud from collapsing under its own gravitational pull. The world of high-budget corporate events was a natural next step, dependent as it is on high-octane uber-performers to bring (and keep) it all together under pressures that make the sun’s core seem cozy. Producer, presenter, actress, director and concept developer, there’s not much she can’t do, unless it’s dull.
Videographer / Editor
Although a young member of the team, in every way, Serge is one of those acorns poised to become a mighty oak. Versatile, curious, creative, bright and competent, he’s already made his mark. What he needs, and gets, are challenges that ramp up with each passing production. What he gives in return is dedication and a skill set that’s sharpening all the time – we expect no less for those entrusted to make smart cuts.