5 Types of Corporate Video Content
Video content is extremely important for every corporate business. What but types of content can you produce? Read on to learn about all the different types.
9 minute read
A corporate video is probably one of the most popular and effective ways to engage with your clients today. Why is video marketing effective? For many online shops and other brands, video marketing has become a fundamental part of their business strategy. Almost 93% of brands say they got new customers due to the videos posted on their social media accounts, and nearly 61% of companies in 2023 say that video content is a major part of their marketing plan. But before developing your video ideas, you must identify your goal and understand what your options are. Corporate videos are made by companies, having a specific objective or purpose. These videos aim to show specificities about the company itself, whether that’s showcasing their business values, their services, the company’s philosophy, testimonials, etc. The eventual goal in producing corporate video content is thus about achieving more visibility and trust of the company.
A corporate video is always about responding to a specific need. For this reason, there are different types of corporate videos, but all have different objectives and functionalities. In this blog post, we will cover the various types of corporate video content and the benefits they can bring to your company and brand. SmartCuts Creative regularly produces corporate videos. Our clients include BOBST, UEFA, and Pepsico, to name a few. You can check out our corporate video production showreel here.
Types of Corporate Video Content
1. Why are videos the best content for businesses (compared to other types)
2. The benefits of corporate video content
3. Repurposing content
4. 5 types of corporate video content
5. Podcast recommendations
Why are videos the best content for businesses
There are so many forms of content that you can produce. Not just video. So, you may be thinking, why are videos most beneficial to your brand compared to other formats? We’re going to be going over the benefits of corporate video content below, but first, we’re going to cover some other content formats.
1. Written posts, blogs and articles.
Whilst blogs can demonstrate your company’s knowledge and expertise, there’s a lot of blog content out there which means that you need to be more creative to create new topic ideas. What’s more, writing and research for articles takes up a lot of time, so generating content for your brand in this is more challenging.
2. Posts with links to external content.
Linking to content you didn’t create can show which sources and businesses you trust. However, at the same time, you’re essentially highlighting another business’s content. Maybe this other source has more information than your own page. What’s more, finding good and informative sources is time consuming.
Infographics are visuals that can display information and statistics regarding your brand. However, infographics require a lot of creativity and research, and a team working on creating them.
Corporate videos, on the other hand, are easy to consume, can reflect key ideas and morals surrounding your brand, and finally, improve your visibility and presence on search engines.
The benefits of corporate video content
Corporate videos are essentially the image of the brand. The different types of corporate videos provide and represent this visibility. But, what are some of the benefits of corporate videos? The advantages of corporate video content include:
1) Provide identity and belonging.
Corporate videos also fulfill functions towards the Internal communication of a company and serve to transmit goals, objectives and values to the collaborators. The video usually uses the voice as a resource and this generates an emotional connection that humanizes the company in order to reinforce the identity and the sense of belonging in the workers.
2) Affordable and cost-effective.
Previously it was believed that producing a video required great effort and investment of resources, the reality is that thanks to new technologies, video production is becoming more accessible and profitable for both large companies.
3) Easy consumer-consumption.
Video tends to be a much more comfortable and attractive medium for people, even when it comes to receiving important information, learning or documenting, it is a fact that its potential is far beyond mere entertainment.
In this video, Stephen G. Pope explores how to repurpose and reuse your content, therefore building your sales generating content machine. This is an important tip to mention before revealing the types of corporate video content. When making videos for your company, it’s great to know that you should repurpose your content in various ways so that you get the most out of your content.
Repurposing content is to reuse it. Except, in a different content format. Here are some ideas for repurposing your brand’s content:
- Turn your video content into a podcast episode. Not everyone in your audience will enjoy reading or watching videos. Recording podcasts is a great alternative.
- Design checklists with key points from your videos. Take the key points from one of your videos and post them on your social media platforms. Checklists are great because they are quick to find the most important information.
- Create a roundup post. Showreels or highlight videos are great because they can show to your audiences some of your key moments from within the year, for example. Compile your most popular parts of videos into one final video.
5 types of corporate video content
So, let’s get into the various types of corporate video content that make your brand more visible. Whether you’re highlighting your brand’s values or products/services, the following content can work to promote these elements.
1. Historical videos of a brand.
They are usually videos that tell the history of the corporation, as well as the biography or achievements of the founders. Sometimes this type of material is part of the Letter of Introduction or it usually takes elements of the corporate history as part of its narrative elements. These are good videos to produce as brand storytelling establishes emotional connections with people based on the values you share with them and their needs and desires.
2. Onboarding & training videos for employees.
Corporate videos aren’t just useful for external communication, but also internally for employees. These are institutional videos whose function is to help employees internalize the company’s philosophy or processes, as well as to train or update them in their daily work. More and more companies are turning to this type of format, since the didactic qualities of the video offer the possibility for workers to better assimilate the knowledge.
3. Product or service videos.
As its name says, here the product or service to be sold in more detail, showing its characteristics, uses, benefits, differentials, novelties, among others. These videos tend to be persuasive videos for the brand’s target audience, achieving recognition, remembrance and many times sales.
4. Corporate event highlights.
Corporate event highlight videos are used by companies to cover corporate events and become a resource for consultation. They provide cohesion in companies, as they allow employees to relive or witness such events, which reinforces their sense of belonging. You can also repurpose this content for social media posts.
5. Interview videos.
There are many types of interview videos that you can produce. An ideal type is an interview where you have experts from your company talk. These videos feature experts and thought leaders who work at your company, or other influencers and experts in your industry in a conversational style with someone from your company. Why are these videos good? These videos construct good credibility for your business. You can learn more about different interview styles here.
Podcast recommendations: corporate video content
Podcasting has experienced significant growth since its creation in 2001. As of 2023, there are 464.7 million podcast listeners globally. It is predicted that there will be around 504.9 million podcast listeners worldwide by the end of 2024. This is a considerable rise in number since 2019; there were only 274.8 million podcasts in the world back then. Why are podcasts so popular? One of the most appealing things about podcasts is how easy they are to enjoy. Many podcasts are free to listen to, and people can listen to them at home or on the go. Therefore, they are very practical.
That being said, here are some podcast suggestions following on from what we have talked about in this blog post today:
- Engage Video Marketing Podcast with Ben Amos. This podcast is a weekly show exploring the power of online video to move people to take action. Ben Amos will share guest interviews, video strategy, and the latest social video trends, to help grow your business through effective video marketing. A teaser video is available here.
- Video Marketing Madness. This show is great because you will stay updated on the latest trends in online video and YouTube marketing. Staying up on trends for a business is extremely important because it allows your brand to always be one step ahead of the rest, allowing you to always remain relevant within your specific industry.
- The Content 10x Podcast. This show, hosted by Amy Woods, is useful because you will learn to maximize the return from every piece of content you create. Content repurposing is a critical activity to ensure that your content finds its audience and your message is heard.
By now, hopefully you have understood more as to how video content can be beneficial for brands and businesses. There are so many different types of videos that you can create depending on your brand and industry. That’s a good thing, and means that you can stand out from your competitors in your own way. Producing corporate video content is one thing, but being able to use that content and then repurpose it for marketing purposes is a skill. Feel free to reach out to us for a free consultation for guidance or to talk through your corporate video ideas.