Q&A on Visual Identity
Why visual identity?
A visual identity allows a corporation, organization, single product, or production to maintain consistency across every visual expression associated with that brand. There are many components to consider when developing a visual identity, and each of these is an element of what is to become a brand style guide.
The foundation of your visual identity and brand style guide is your brand. A brand is defined by its actionable characteristics and target demographic. If a toy corporation wants to market to kids and be seen as fun, energetic, and safe, its visual identity would reflect these characteristics in its logo, color palette, font, and other visual identity elements. On the other hand, a vineyard selling wine and marketing to adults that aims to be viewed as sophisticated, high-end, and luxurious, would have a visual identity that reflects these characteristics instead.
From a website, profile pic, storefront, to napkins, a strong visual identity developed from the central mission and core values of a brand will tell the world what that brand is about and draw to it its primary patrons.
Why visual identity with SmartCuts?
SmartCuts Creative knows how to tell a visual story. When you bring us the task of developing your brand’s visual identity, you’re in good hands. Building upon our years of experience in video production, SmartCuts Creative has organically expanded into providing the full gamut of audiovisual, web, mobile, and print media services, creating a one-stop-shop for your creative communication needs.
Our considerable growth mirrors the value our clients enjoy in maintaining their visual identity, across all media, in one place. Visual media can be devalued by inexperienced freelancers, cheap generic templates, and free images. It is of course immediately demonstrative when a brand has invested in professional quality, customized visual identity development.
SmartCuts Creative will work with you to consolidate your brand’s look into a brand style guide that can be easily referred to, time after time, in every new branding circumstance. We are at your service and available for continued support for all your brand’s visual identity multi-media projects.
How does it work?
SmartCuts Creative wants to get to know you and your brand so the media we produce create the image you want to project. As a creative communications agency, we are seasoned in the art of perception. Every element in your brand’s visual identity adds to the overall impression, and interpretation of your brand generally. Most importantly, by your key clientele.
We begin with a review of your brand’s current visual story. What are you already bringing to the table? Are you starting from scratch? and if not, which elements do you want to keep and which elements are up for consideration? These are starting points that will guide our development process.
As a part of this process, we like to continually touch base and ask for feedback between stages to have approval and input. There are no surprises, including timeline and budget projections, and we don’t take shortcuts. Let SmartCuts Creative put the work into making your brand’s visual identity so the world can experience all the hard work behind it.
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